BC SWELL Rebrand practice Volume 2
This project aims to modernise the branding of the Japanese VCJ team 'BC SWELL', it uses imagery from the nation of Japan, the logo of parent team 'BC', as well as the wave imagery of the Swell. The rebrand is designed to be versatile, recognisable, and instantly engaging to fans; making a product Japan can be proud of.
Multiple iterations of the new logo were designed during the ideating process, and the development can be seen with the principle of recognising the local region as well as maintaining the modern Esports look.
The rebrand features 3 new logo identities, a home and away jersey, as well as a new colour scheme to help BC SWELL never be forgotten.
